Leadership & Management: Public Relations Training

Programs provide insights and training for employee motivation, staff development, personal career management and internal communications, including message preparation from the C-Suite toward employees, the press and stakeholders. Programs also offer tips, case studies and best practices for running a public relations department or firm.

On-Demand Online Course
Category: Leadership & Management
The Communicating to Manage Performance (CMP) Certificate Program is a dynamic skills-based certificate of completion course designed to empower managers, team leaders and supervisors to build performance every day, through effective, consistent workplace communication. This online course will enable you to take advantage of emerging management best practices that focus on day-to-day behavior and tangible high-performance results. On-Demand
On-Demand Online Course
Category: Leadership & Management
Acknowledging Ideas promotes creativity and innovation by creating a climate where people’s input is valued and encouraged. This skill application will allow you to learn how and why your team is — and is not — offering ways to improve day-to-day tasks and develop innovative approaches to change the scope of your department or organization. Participants will also find it beneficial to merge other CMP skills with this technique for stronger use and application. On-Demand
On-Demand Online Course
Category: Leadership & Management
Active Listening enables you to gain information, engage employees and build trust. Participants will discover how to listen in new ways, how to gain information they aren’t hearing the first time and how to support and develop their teams. Utilizing this skill as a thinking process instead of a hearing process enables you to strengthen your relationships at all levels in your organization. On-Demand
On-Demand Online Course
Category: Leadership & Management
Describing Behavior enables you to communicate clearly and objectively. This course will discuss the necessary reasons why describing behavior is beneficial for both you as the manager and your direct reports. You’ll also discover when to describe behavior and through the online learning application you will learn how to polish your language with this imperative technique. On-Demand
On-Demand Online Course
Category: Leadership & Management
Giving Corrective Feedback teaches managers how to provide effective feedback for correcting behavior that is not aligned with the organizational mission or direction. This skill will also provide behavior-based feedback for employees who are exhibiting inappropriate communication or actions. Correcting performance deficiencies is often difficult to deliver, but the 7-step process embedded in this module will allow you a roadmap for delivering tough messages and provides a clear outcome for future expectations in performance change. On-Demand
On-Demand Online Course
Category: Leadership & Management
Giving Positive Feedback helps create the best possible performance by recognizing and reinforcing effective behaviors and results. In a fast-paced world where the words “good job” encompass most of our positive feedback to employees, you will learn how to specifically provide feedback that is informative and useful for your team. This skill builds tremendous trust when others are communicating with you and combined with the skills of Using I-Statements and Describing Behavior allow your professionalism to develop in greater ways. On-Demand
On-Demand Online Course
Category: Leadership & Management
Using I-Statements enables you to express your viewpoint in a way that promotes personal accountability for speaking, listening and collaboration. I-Statements build personal accountability for your management voice and enhance your level of professionalism in providing feedback both positive and corrective. On-Demand
Aug. 15– Sept. 19, 2018 | Live Online Course
Categories: Leadership & Management, Measurement & ROI
The Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your communications planning process in ways that are fast, easy and inexpensive. Also, at the end of resource-intensive communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.
March 28, 2019 | Webinar, On-Demand Available April 5
Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
Whether you’re a beginning presenter, occasional PowerPoint user or advanced public speaker, you’ll come away with valuable tips to take make your next presentation a resounding success. Rob Biesenbach; Live Online
On-Demand Webinar
Categories: Communication Strategy, Leadership & Management, Measurement & ROI
Included with PRSA Membership.
If a picture is worth 1,000 words, do you know why? Join us for this webinar to learn the importance of data visualization and find out how you can improve the delivery of data and analysis in your presentations to impact how you are perceived. Cyndi W. Greenglass; On-Demand
On-Demand Webinar
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
During this 60-minute webinar, Slater will share insights and learning from launching a boutique agency, building a reputable brand and culture, and managing a (mostly) millennial staff to drive success. Alexander Slater; On-Demand
Communications Leaders to Discuss Diversity Challenges Facing Industry
On-Demand Webinar
Categories: Emerging Trends, Leadership & Management
Included with PRSA Membership.
While it is widely known that people of color are underrepresented in the communications industry, the actual numbers are staggering: according to US Census Bureau figures, 18.5% of PR pros represent a diverse population. To help combat this challenge, a panel of communications industry leaders will participate in the Foundation’s “Diverse Voices: From Advocacy to Action” webinar on May 8th from 9:30 to 10:30 am ET. Judith Harrison; Torod Neptune; Vickee Jordan Adams; Alberto Canal; Cheryll Forsatz; Steve Barrett; On-Demand
On-Demand Webinar
Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
Included with PRSA Membership.
How do you get your CSR work to cut through social and traditional media overload? Learn how an integrated campaign that included award-winning videos shared on social, a thought leadership and executive visibility platform, and an innovative CSR report launch strategy drove stakeholder engagement, local and national media coverage, and increased corporate reputation. Carol Clark; Jackie Janus; On-Demand
The Corporate Social Responsibility Edition
Case in Point Replay
Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics

Corporate social responsibility (CSR) isn’t just a nice thing to do — it’s a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal.

Jon Sullivan; Laura Kane;
On-Demand Webinar
Category: Leadership & Management
Included with PRSA Membership.
This Webinar will focus on the subject of talent. We will discuss innovative ways to address those areas where you do not believe that your talent is matching the needs of the organization. We will create a plan for focusing on talent initiatives that can enhance your career and add value to your organization. Suzanne Updegraff; On-Demand
On-Demand Webinar
Categories: Leadership & Management, Techniques & Tactics
Included with PRSA Membership.
This webinar is ideal for closing the year and starting fresh on quality initiatives. It is easy to continue performing in the same way year after year. We will discuss how learning the three primary tools for upgrading the quality of your conversations, your projects and your engagement will prepare you for 2019. Suzanne Updegraff; On-Demand

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