The Storytelling Edition
Case in Point Replay
Categories: Branding, Communication Strategy, Techniques & Tactics

For the second year in a row, Cleveland Clinic earned the No. 2 spot in U.S. News & World Report’s 2017-2018 Best Hospitals. This is just one of the proof points demonstrating the strength of its reputation. But in today’s fragmented media world, what’s the best way to break through and continue to tell the stories that drive and build that well-earned prestige? Eileen Sheil, Executive Director, Corporate Communications, Cleveland Clinic will discuss how she and her team are evolving their media strategies into the digital world by creating the Corporate Communications Dept. of the future. “The overall concept is to evolve more as storytellers by self-publishing news that is unique to Cleveland Clinic," she says.

Eileen Sheil;
The Corporate Social Responsibility Edition
Case in Point Replay
Categories: Branding, Communication Strategy, Leadership & Management, Techniques & Tactics

Corporate social responsibility (CSR) isn’t just a nice thing to do — it’s a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal.

Jon Sullivan; Laura Kane;
The Reputation Edition
Case in Point Replay
Categories: Crisis & Reputation, Social Media

PayPal is flipping the funnel and using its owned media to engage others in a conversation about their core values and brand. When PayPal spun off from eBay in 2015, it rebranded itself and redefined its corporate values. Realizing the value of driving the narrative, PayPal became its own media company, creating innovative programs and campaigns to engage global audiences. How is PayPal able to generate millions of viewers to its owned programming? Join us for this special Case in Point focused on Reputation.

Amanda Coffee;

No public relations training matches your search criteria. Try searching all training.