Diverse Voices: From Advocacy to Action

Communications Leaders to Discuss Diversity Challenges Facing Industry

On-Demand, available until May 8, 2019
Recorded May 8, 2018

Categories: Emerging Trends, Leadership & Management

The wide-ranging discussion will focus on tangible actions that can be taken to help improve today’s diversity issues. Proceeds from the webinar will be used to directly and positively impact lives through grants and scholarships designed to jump-start the careers of promising students from diverse backgrounds.

Webinar participants include:

  • Alberto Canal, Director of Corp Comm at IBM
  • Cheryll Forsatz, VP of PR and Corp Comm at Ferrero
  • Judith Harrison, SVP of Diversity & Inclusion at Weber Shandwick
  • Torod Neptune, CCO & VP, Worldwide Communications at Lenovo
  • Vickee Jordan Adams, SVP of External Comm at Wells Fargo
  • Steve Barrett, Editor-In-Chief, PRWeek (Moderator)

May 8, 2018
9:30 to 10:30 am ET
Free for PRSA Members
$85.00 for non-members

In addition to the webinar, on the evening of May 9, the Foundation will honor industry legend Lou Capozzi at its annual 2018 Paladin Awards Ceremony, which will be held at the Helen Mills Event Space in Midtown Manhattan.  Tickets can be purchased here and donations can be made here.

Webinar hosted by: 


About the PRSA Foundation

The PRSA Foundation is an independent, 501 (c) (3) charitable organization that is committed to promoting diversity among public relations professionals and companies so that they can best serve the public good and address the needs of a diverse world.

For additional information, contact:

Beth-Ellen Keyes, Director of Operations and Programs
PRSA Foundation


Judith Harrison, senior vice president, Weber Shandwick

Photo of Judith Harrison

Judith Harrison leads diversity & inclusion at Weber Shandick. She drives programs designed to build a multicultural workforce that embraces and values different backgrounds, powers personal and corporate success by  promoting awareness of multiple world views and respect for their importance, ensures fair access to opportunities employees need to advance and leverages differences to bring the best strategic thinking and creativity to clients. Judith develops strategic diversity and inclusion plans, drives the sharing of best practices across the U.S., U.K. and E.U., partners with diversity & inclusion leadership development and professional organizations to increase awareness of Weber Shandwick’s commitment to diversity, and leads innovative diversity talent outreach initiatives to build a strong pipeline of potential staff. Judith is the current President of the PRSA Foundation Board of Directors.

Torod Neptune, Lenovo

Photo of Torod Neptune

Torod B. Neptune is Chief Communications Officer of Lenovo. Previously, he was corporate vice president corporate communications for Verizon Communications Inc., a Fortune 15 company and one of the world's largest media and technology companies.

Named by PRWeek to its ‘Power 50’ list, recognizing the top 50 communications officers defining the playbook for the industry, Neptune began his career as a reporter with The State, and received a BA in international affairs and journalism from the University of South Carolina at Columbia.  Torod is a past President and current Trustee of the PRSA Foundation Board of Directors.

Vickee Jordan Adams, Wells Fargo

Photo of Vickee Jordan Adams

Vickee is responsible for external communications and reputation risk management through proactive and reactive media engagement on behalf of the leaders of Wells Fargo Home Mortgage.

Prior to joining Wells Fargo, Vickee was the Senior Vice President and the US Director of Media Communications for Hill & Knowlton. Vickee formerly worked for Dow Jones & Company, as the Director of Corporate Communications. Previously she was a Senior Vice President at Ketchum Public Relations and Burson-Marsteller.

Vickee is a recognized moderator and panelist appearing annually at the Deutsche Bank “Women on Wall Street” conference and a guest lecturer at the NYU School of Continuing and Professional Studies.  Vickee is a current Trustee of the PRSA Foundation Board of Directors.

Alberto Canal, IBM

Photo of Alberto Canal

As director of corporate communications at IBM, Alberto Canal shapes and leads the advocacy of IBM's positions on issues around the globe and provides reputation management counsel. Alberto is passionate about unearthing and telling brand stories, and he advocates using data to inform integrated communications strategies to drive business results.

Prior to joining IBM, Alberto served as vice president of corporate communications for United Technologies. He spent most of his career at Verizon Communications, where he held several roles of increasing responsibility. A former news reporter and columnist, he can usually be found on Twitter at @acanal.


Cheryll Forsatz, Ferrero

Photo of Cheryll Forsatz

Cheryll is an award winning consumer brand expert and corporate campaign strategist creating PR campaigns for world-renowned brands and working with senior leaders to bring their corporate visions to life. Cheryll is a recipient of PRWeek's 40 Under 40 award and the National Asian Pacific American Corporate Achievement Award.

Cheryll currently is VP of PR and corporate communications for Ferrero USA, leading communications strategies for the global confectionery company’s product portfolio in the U.S. including, Ferrero Rocher®, Nutella®, Tic Tac® and Kinder Joy®, and the Ferrero corporate brand.

Steve Barrett, PRWeek/MM&M at Haymarket Media US

Photo of Steve Barrett

In his position, Steve oversees the creation and production of two key Haymarket Business Media brands, providing editorial vision and voice and supervising full-time and freelance editorial staff.

Steve acts as the public face of PRWeek US , and as a strategic partner for the brand's business-side team, working on revenue generation, partnership opportunities, and other projects to build readership and enhance the organization’s editorial resources and market leadership.

His other responsibilities include management of PRWeek Global content and driving collaboration on global PRWeek projects.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.