Telling the Story With Your Data: Making the Case to the Boss

On-Demand, available until April 26, 2019
Recorded April 19, 2018

Categories: Communication Strategy, Leadership & Management, Measurement & ROI

As communicators, we have come to understand that the human brain can grasp, process and retain pictures with greater meaning than numbers or words alone. Understanding this basic human dynamic is critical to us as professional communicators. It means that it is faster for people to grasp the meaning of many data points when they are displayed in charts and graphs rather than poring over piles of spreadsheets or reading pages and pages of reports. Today, we are being tasked with providing more quantitative data, more analysis and more reporting. To help make metrics and numbers more relevant, meaningful and memorable, marketers and professional communicators have embraced data visualization as a way to communicate complex concepts. When done right, data visualization can help your colleagues and your boss not only understand and retain information, but also lend credibility to your message. And nothing builds collaboration like storytelling. Data storytelling allows you to answer the meaningful questions you have, and the all-important questions your boss has, too, such as: What is working? What is not working? Did we succeed? And in all cases — WHY? By mastering the art of data visualization, you can build trust and respect, gain credibility and create collaboration among your peers, your colleagues and your boss.

By the end of this webinar, participants will be able to:

  • Understand how different audiences perceive and process visual information, and how to create presentations that will be retained and understood by different people in different roles.
  • Learn how to leverage visual best practices to convey complex information in the best and simplest form.
  • Learn the top five mistakes communicators make when giving presentations to senior management, and how to avoid them.


Cyndi W. Greenglass, senior vice president, strategic solutions, Diamond Communication Solutions, an OSG Company

With a strong track record in data-driven communications, strategic planning and database development, Cyndi Greenglass helps clients develop, execute and measure their customer communications with a close focus on user acceptance strategies. She has razor-sharp strategic skills matched by impeccable on-the-ground savvy and tactical abilities. These qualities have enabled her to build a successful company and reputation in critical compliance and regulated communications.

Greenglass is frequently quoted in publications and is a consistent contributor to books, white papers and articles by leading thought leaders in B2B lead generation and marketing.

Over the past ten years, she has taught, trained and presented at over 50 conferences throughout the world. She has presented to every regional and national marketing group in the U.S. as well as running private label training for MetLife, Stanford University, the European DMA, and China Post. Greenglass is an adjunct professor at West Virginia University Reed School of Media in data-driven communications and at Aurora University in advanced internet marketing and integrated marketing communications



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