Crisis Communication Certificate Program Module 3: Telling Your Story in a Crisis

Category: Crisis & Reputation

Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly. PRSA’s Crisis Communication online training will equip management-level communicators with best practices in industry perspectives by sharing resources and ideas, and discussing various crises.

In this module, participants will learn about telling a narrative to both internal and external audiences. We’ll dive into techniques for building and sustaining a corporate narrative while mastering ways to build trust through the power of storytelling.