The Public Relations Strategist

Spring 2017: Cybersecurity

Steve McGaw, CMO of AT&T Business Solutions, explains how a cybersecurity breach can have profound effects on a company’s entire ecosystem of management, employees, customers, suppliers, shareholders and brands.

To reach your brilliant future, you need a plan built on a solid understanding of change. And you can be the strategic adviser who provides such plans for your organizations.

Our clients often look to us to help an individual or company achieve thought-leadership status among key stakeholders. Doing so is, admittedly, easier said than done.

Brent Jones, standards and ethics editor at USA Today, discusses how the news organization is responding inside the newsroom, and with readers, in this era of fake news and media distrust.

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About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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