(Banner graphic of PR Journal logo)

PR Journal

Vol. 10, No. 2 (Summer/Fall 2016)

To view articles, please sign in to MyPRSA or create an account.

Editor's Column

Rob Wakefield, Ph.D., APR, Brigham Young University

Levels of Evaluation: An Agency's Perspective on Measurement and Evaluation
Alexander Laskin, Ph.D., Quinnipiac University

Roles in Social Media: How the Practice of Public Relations Is Evolving
Marlene Neill, Baylor University
Nicole Lee, North Carolina State

Online Information Sharing: A Planned Behavior for Building Social Capital
Hilary Fussell Sisco, Ph.D., APR, Quinnipiac University
John Brummette, Radford University

To Tweet or Not to Tweet? The Impact of Expressing Sympathy Through Twitter in Crisis Management
Jie Xu, Villanova University
Yiye Wu, First Quality

Risk Bearers' Narratives Following a Crisis: The Complexities of Community Identity
Tatjana Hocke, James Madison University
Michael Palenchar, University of Tennessee

Defining Public Relations' Role in Corporate Social Responsibility Programs
Holley Reeves, University of Georgia